Strong app number of downloads

Virality can be measured in different ways, but a common method is to calculate the k factor by multiplying the number of mentions organic or paid by the corresponding conversion percentage. However you track virality, determine one way of tracking it from the beginning and stick with it for the most complete and cohesive results. The range and type of channels that users use to access your application. Generally, you want to aim for variety in sources along with analyzing the type of source as it relates to its popularity with your target demographics and how the users who arrived via various channels behave once they download and install your app.

The geographic location of your users — and subsequently their language too — may affect in-app purchases and ad revenue. This mobile app metric can also inform your future mobile app marketing campaigns by letting you know which locations to target and which are already saturated.

Tracking the demographics of your actual customer base as it compares to your target audience is an excellent way to judge the effectiveness of your marketing efforts.

Your user base can likely be grouped into several categories or collectives based on demographics, locations, in-app behaviors or other common characteristics. Grouping your users and seeing the patterns in their behavior can be a valuable learning experience or source of knowledge about your current and potential customers.

This mobile app KPI applies to how the users arrived at your app and what they do once they download it. It can also include other apps they have downloaded, social networks they participate in or websites they actively visit.

Essentially, tracking behavioral metrics allows you to create a collection of user profiles and develop app features and marketing plans that tap into and take advantage of these behaviors. Perhaps the most important part of marketing and promoting your mobile app is the app store experience and how it attracts users — how they discover your app, decide whether to install and purchase it, and rate and review it. Tracking the user path from the initial keyword search to the eventual purchase will let you see which keywords actually generate revenue and other positive or desired behaviors.

In general, the lower number of views to install, the better. It shows that your advertising and app store listing are effective. The more positive reviews you get, the better. Also, be attentive to the total number of them since that shows users are passionate and engaged enough to take the time to write a review of your app. Negative reviews also give you a chance to learn from critics what to improve, while positive reviews can show you features that you should boost, augment, or even consider upgrading to a premium version or a spin-off app.

Sometimes you can learn the most about what people want from this kind of direct feedback. Like app store reviews, the more positive ratings you get and the higher the average rating or score, the better. That said, because it takes less effort to rate an app, the number of ratings is not as indicative of passion or engagement as reviews are.

There are lots of key performance indicators that mobile app developers should consider at various points in the creation process. However, distilling all these apps into a coherent report or cohesive analysis — making them tell a story — is easier said than done. To measure mobile app performance, app analytics tools like UXCam are essential. They monitor your app and give you the accurate data to track your KPIs.

KPIs allow you to reflect on the progress of your business and take measures accordingly. For example, if your MAU are dropping, it could be an indicator that your marketing strategy is not working.

Usually businesses set up recurring meetings for this. Coffee enthusiast. Working at UXCam. Leave me comments if you have any! Analyzing crashes in UXCam. How do you measure mobile app performance? The app averaged 60, new daily downloads in December and totalled nearly 4 million more app downloads than its direct competitors last year. It was also among the top 10 most downloaded shopping apps in the US during Q4 , according to Apptopia.

The Klarna app is an all-in-one shopping platform that allows consumers to shop at any online store as well as in-store at leading retail brands. Consumers can also create shareable Wish Lists, get price drop notifications and access exclusive deals from the brands they love through the app, all with the option to pay over time with zero interest or fees.

It was also the highest growth among any category across the app stores that week, the report said. Zoom topped the charts worldwide in February and March, and continues to see high numbers of downloads in the U. During the record week of downloads, Zoom was downloaded 14 times more than the weekly average during the fourth quarter of in the U.

App Store before the week of March 9. In , Google Maps was the most downloaded map and navigation app in the United States, despite being a standard pre-installed app on Android smartphones. Waze followed, with The app, which comes with maps and the possibility to access information on traffic via users reports, was developed in by the homonymous Waze company, acquired by Google in Loading statistic Show source.

Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information? Register for free Already a member? More information. Other statistics on the topic. Telecommunications Biggest mobile vendors in Hungary , by market share.